Automotive Aftermarket

The automotive aftermarket offers automobile manufacturers and suppliers with substantial sales and profit opportunities as long as you know your potential customers and their favored sales venues. As an automobile manufacturer, accessories provide high profit opportunities for you and your dealers while increasing customer satisfaction through vehicle personalization. Suppliers to the automobile manufacturers can use the aftermarket for increasing volume and obtaining premium pricing sometimes for the same part that you sell to the OEM’s. Product choice, sales venue selection, and branding are critical to this endeavor.

Gallasch Consulting can:

• Analyze wants and needs of your aftermarket customers and suggest products to develop and sell into the aftermarket
• Suggest pricing both to the OEM and your aftermarket customer
• Suggest and enroll appropriate outlets for your aftermarket products whether they are new car dealers,
• independent accessory retailers/installers, catalogs, etc.
• Develop a branding strategy appropriate for your products and customers
• Market your products to the retailers/installers and your final customers in the appropriate venues