Automotive Enthusiast Market

The automotive enthusiast market is often overlooked by vehicle manufacturers, automotive suppliers and retailers. While not every vehicle warrants such attention, vehicle customers are generally passionate about their rides whether they be off-road vehicles, sedans, or sport cars. Enthusiasts will pay more to differentiate and personalize their vehicles whether it be for show or go. Understanding their needs, social networks, events, and vehicle usages is necessary to successfully address this market.

Gallasch Consulting can:

• Analyze whether or not there is an automotive enthusiast market for your products
• Suggest pricing and market venues for your enthusiast products
• Suggest ways to approach these enthusiasts whether it be at events, on the web or in enthusiast chat rooms
• Suggest ways to market, brand, sell, and package your products for enthusiasts
• Educate enthusiasts and represent your products at events and gatherings